You may have seen “secret Claude codes” like /human or /artefact. The slash labels in this guide are memorable names for full prompts you can copy. They are not built-in Claude commands, and typing a label by itself is not the reliable way to get the result.
How to use a shortcut
Choose a card, click Copy prompt, replace the [bracketed inputs] with your material, and paste the whole instruction into Claude. Attach source material when the prompt calls for it. In Claude Code, you can later turn repeated recipes into your own skills.
01 · Bring contextAudience, offer, brand voice, examples, and constraints make the result more useful.
02 · Check claimsVerify facts, dates, results, and permissions before anything goes live.
03 · Make it yoursEdit the output. A strong first pass still needs your judgment and lived detail.
The repeatable loop
One prompt becomes a working asset
01Pick a job
Start with the outcome, not a magic word.
02Add inputs
Give Claude facts, examples, and limits.
03Review
Check truth, voice, fit, and usefulness.
04Reuse
Save the best version as a template or skill.
The same four steps work for a caption, campaign, article, or interactive artifact.
100 shown
Chapter 01 · 01–01010 shortcuts
Voice & clarity
Find your voice · Turn a rough draft into writing that sounds like you.
001 / 100/human
Make it sound human
Rewrite [text] for [audience] in a natural, specific voice. Preserve the facts and intent. Cut stock AI phrases, inflated claims, and repetitive sentence patterns. Return only the revised version plus three short notes on what changed.
002 / 100/voiceprint
Capture my voice
Study these three writing samples: [samples]. Identify my recurring vocabulary, sentence rhythm, point of view, humor, and phrases I avoid. Create a one-page voice guide and a 100-word test paragraph on [topic].
003 / 100/plainspoken
Remove jargon
Rewrite [text] for a smart reader new to [topic]. Replace jargon with everyday words, explain unavoidable terms once, and keep the original meaning. Flag any claim that becomes less precise.
004 / 100/cutfluff
Tighten the copy
Cut [text] by 30% without losing the promise, proof, or call to action. Remove throat-clearing and repeated ideas. Show the shorter version and a list of material cuts.
005 / 100/toneflip
Change the tone
Rewrite [text] in three tones: warm expert, bold challenger, and calm premium. Keep the facts identical. Label each version and explain when each tone fits.
006 / 100/readaloud
Improve spoken flow
Edit [script] so it sounds natural when read aloud. Use shorter breaths, contractions where appropriate, and a clear spoken transition between points. Mark likely tongue-twisters.
007 / 100/specifics
Replace vague claims
Find vague adjectives and claims in [copy]. For each, propose a concrete example, observable detail, or proof point. Do not invent evidence; mark missing proof as [NEEDS INPUT].
008 / 100/brandguard
Check brand fit
Compare [draft] with this brand guide: [guide]. Score fit for vocabulary, tone, audience, and promise. Quote the lines that drift, then revise them without changing factual claims.
009 / 100/localize
Adapt for a market
Adapt [copy] for readers in [country or region]. Adjust spelling, idioms, currency references, and cultural examples. Keep the offer and facts intact, and flag anything that needs local verification.
010 / 100/onebreath
One-sentence message
Reduce [offer or idea] to one clear sentence a customer could repeat. Then write a 12-word version, a 25-word version, and a version for a skeptical buyer.
Chapter 02 · 11–02010 shortcuts
Audience & offers
Know who it is for · Turn assumptions into useful customer questions and angles.
011 / 100/persona
Build an evidence-led persona
Using only [interviews, reviews, or notes], create a customer profile with goals, triggers, objections, language they use, and buying context. Separate direct evidence from inference.
012 / 100/jobs
Find the job to be done
Analyze [customer notes] for the progress customers want, what starts their search, alternatives they use now, and what might block a switch. Cite the exact input behind each conclusion.
013 / 100/painmap
Map pains and gains
For [audience] considering [offer], map current frustrations, desired outcomes, and anxieties. Mark assumptions and write five interview questions to test them.
014 / 100/objections
Surface objections
List the ten most plausible objections to [offer] from [audience]. Group them by trust, timing, money, effort, and fit. Suggest an honest response and the proof needed for each.
015 / 100/position
Find positioning options
Given [product], [audience], [alternatives], and [evidence], propose five positioning angles. For each, state the promise, reason to believe, likely weakness, and best channel.
016 / 100/offerstack
Shape an offer
Turn [product or service] into three offer packages for [audience]. Specify outcome, deliverables, boundaries, proof, and a clear next step. Do not invent prices or guarantees.
017 / 100/promisecheck
Stress-test the promise
Audit this promise: [promise]. Identify ambiguity, overclaiming, missing proof, and likely misinterpretations. Rewrite it as a credible headline and supporting sentence.
018 / 100/segment
Segment the audience
Split [audience or customer list] into three to five useful segments by need or behavior rather than demographics alone. For each, give a distinct message and question to validate it.
019 / 100/beforeafter
Show transformation
Describe [offer] as a before-to-after transformation grounded in [evidence]. Write the customer's starting state, useful progress, and realistic outcome. Avoid miracle language.
020 / 100/interview
Draft discovery questions
Write 12 neutral customer interview questions about [problem]. Ask for recent real behavior and examples. Avoid leading questions and hypothetical praise; add one follow-up per question.
Chapter 03 · 21–03010 shortcuts
Ideas & strategy
Choose the next move · Explore opportunities without pretending guesses are facts.
021 / 100/angles
Generate content angles
Generate 20 distinct angles about [topic] for [audience]. Mix myths, mistakes, how-to, behind-the-scenes, case examples, and contrarian views. Give the core insight and strongest format for each.
022 / 100/gapscan
Find gaps in my content
Review [existing posts or content inventory] against [audience questions]. Identify repeated themes, unanswered questions, and underused formats. Rank five gaps by likely usefulness, with evidence from the inputs.
023 / 100/trendcheck
Check a trend
Investigate whether [trend] matters to [audience]. If web access is available, cite dated primary sources; otherwise state what cannot be verified. Separate durable behavior from short-lived attention.
024 / 100/competitorlens
Compare alternatives
Compare [our offer] with [named alternatives] on buyer criteria: [criteria]. Use supplied or cited evidence. Highlight where we truly differ and where the difference is only wording.
025 / 100/swipeaudit
Learn from examples
Analyze these [ads, pages, or posts]: [examples]. Extract reusable structural patterns, hooks, proof devices, and calls to action. Do not copy distinctive wording.
026 / 100/contentpillar
Create content pillars
Build four content pillars for [brand] serving [audience]. For each, give the customer question, business purpose, sample topics, and one measurable signal of usefulness.
027 / 100/calendar
Build a realistic calendar
Make a four-week publishing plan for [channels], [frequency], [team size], and [goal]. Reuse core ideas across formats without repeating identical copy. Include production time and dependencies.
028 / 100/priority
Rank opportunities
Score these ideas: [ideas] against impact, confidence, effort, and strategic fit. State assumptions, show the scoring table, and recommend the next three tests.
029 / 100/experiment
Design a small test
Design a low-cost test for [hypothesis]. Define audience, single variable, success metric, minimum observation period, and what result would change our decision.
030 / 100/brief
Write a creative brief
Create a one-page brief for [campaign or asset] using [context]. Include audience, problem, single-minded message, proof, deliverables, constraints, examples, and approval criteria. Flag missing inputs.
Chapter 04 · 31–04010 shortcuts
Long-form content
Make substantial work · Draft useful assets that deserve attention.
031 / 100/outline
Build a strong outline
Create an outline for [article or guide] aimed at [reader] who wants [outcome]. Lead with the decision or problem, cover prerequisites, examples, objections, and a clear next action. Note claims needing sources.
032 / 100/draft
Write the first draft
Using this outline [outline] and source material [sources], write a [length] draft for [audience]. Use our voice [guide]. Do not invent facts, quotations, or case results; mark missing evidence.
033 / 100/lede
Try opening hooks
Write ten opening paragraphs for [piece] that start with a vivid problem, surprising evidence, direct question, or useful promise. Avoid clickbait; name the reader's stake within two sentences.
034 / 100/story
Turn notes into a story
Turn [raw notes] into a short narrative with situation, tension, decision, and result. Preserve chronology and uncertainty. Mark any missing details as questions rather than filling them in.
035 / 100/case-study
Structure a case study
Build a case study from [client-approved facts]. Cover context, constraint, approach, measurable outcome, and lessons. Quote only provided language and flag anything requiring permission or verification.
036 / 100/leadmagnet
Design a lead magnet
Design a practical lead magnet for [audience] on [topic]. Give the specific promise, section outline, one quick win, worksheet idea, and opt-in page copy. Keep the outcome achievable.
037 / 100/faq
Answer real questions
Turn [customer questions] into a concise FAQ. Answer each directly in two to four sentences, link to provided proof where possible, and flag policy or product details that need checking.
038 / 100/repurpose
Repurpose one source
Turn [article, webinar, or transcript] into five channel-specific assets: email, LinkedIn post, short video script, carousel outline, and FAQ. Preserve meaning and vary the opening, not just the length.
039 / 100/summary
Create an executive summary
Summarize [long content] for [busy audience] in five bullets: main idea, evidence, implications, action, and open question. Include section references or timestamps when available.
040 / 100/editor
Run an editorial pass
Edit [draft] for structure, repetition, clarity, and reader value. First give a prioritized edit memo, then a revised draft. Preserve the author's voice and identify unsupported claims.
Chapter 05 · 41–05010 shortcuts
Search & discovery
Help people find it · Plan discoverable content with honest evidence.
041 / 100/intent
Map search intent
For [query or topic], describe the likely reader intent, stage of awareness, questions to answer, and page type. If search results are unavailable, label this as a hypothesis to validate.
042 / 100/keywordcluster
Cluster topics
Group [keyword list] by searcher intent and semantic overlap. Pick a primary page for each cluster, supporting articles, and internal-link ideas. Avoid treating volume estimates as facts unless supplied.
043 / 100/serpbrief
Build a search brief
With web search enabled, inspect current results for [query] in [market]. Cite the pages and dates. Summarize common coverage, missing useful answers, and a differentiated outline.
044 / 100/titlelab
Improve page titles
Write 15 search-friendly titles for [page] targeting [topic]. Keep each accurate and compelling; give approximate character count and avoid promises the page does not fulfill.
045 / 100/meta
Draft meta descriptions
Write eight meta descriptions for [page summary] under about 155 characters. Make the benefit specific, include a natural next step, and avoid claiming a ranking benefit.
046 / 100/snippet
Answer for snippets
Write a direct 40-60 word answer to [question] using [verified facts]. Then add a short list or table that expands it. Flag anything that needs a current source.
047 / 100/internal-links
Plan internal links
Given [site map and page summaries], suggest internal links for [new page]. For each, name source page, target page, natural anchor text, and reader reason for the link.
048 / 100/refresh
Refresh old content
Audit [existing article] for outdated claims, weak examples, broken logic, and missing reader questions. Produce a section-by-section update plan; mark all facts that require fresh verification.
049 / 100/schema-brief
Prepare structured data
From [page content], identify any structured-data type that genuinely matches the visible page. List required fields, missing information, and validation steps. Do not fabricate reviews or ratings.
050 / 100/content-audit
Decide what to keep
Review [content inventory with metrics]. Classify each page as keep, improve, merge, or retire using explicit criteria. Explain uncertainty and give the first five actions.
Chapter 06 · 51–06010 shortcuts
Social & video
Create for the feed · Tailor ideas to how each channel is consumed.
051 / 100/linkedin
Write a LinkedIn post
Turn [insight and proof] into three LinkedIn posts for [audience]: story, practical tip, and opinion. Start with a concrete line, use short paragraphs, and end with a genuine question or takeaway.
052 / 100/carousel
Outline a carousel
Create an eight-slide carousel on [topic] for [audience]. Give one idea per slide, a strong first-slide promise, concise body copy, and a final action. Include an alt-text summary.
053 / 100/thread
Build a useful thread
Turn [source] into a seven-post thread that progresses from problem to insight to action. Make each post useful on its own and preserve factual nuance from the source.
054 / 100/reel
Script a short video
Write a 45-second vertical video script about [topic]. Include spoken hook, visual beats, on-screen text, a useful example, and a non-pushy close. Aim for natural speech.
055 / 100/hookbank
Generate hooks
Give 25 opening hooks for [topic] aimed at [audience]. Group by curiosity, problem, proof, and point of view. Avoid fake urgency and misleading claims.
056 / 100/caption
Write captions
Write six captions for [asset] on [platform] in our voice [guide]. Vary length and angle. Include a specific call to action only when it fits the post's goal.
057 / 100/comments
Reply to comments
Draft thoughtful replies to these comments [comments]. Acknowledge the point, answer concretely, and avoid defensiveness. Flag any reply that needs private follow-up.
058 / 100/community
Start a discussion
Create ten discussion prompts for a community of [audience] around [topic]. Favor questions that invite experiences and decisions over yes/no engagement bait.
059 / 100/series
Plan a recurring series
Design a six-part series on [theme] for [platform]. Give a recognizable format, episode titles, distinct takeaways, and a low-effort production template.
060 / 100/transcript
Mine a transcript
From [transcript], extract ten quotable insights, five short clips with timestamps, and three deeper article ideas. Quote the speaker exactly and flag unclear audio.
Chapter 07 · 61–07010 shortcuts
Email & funnels
Earn the next click · Write messages that respect the reader.
061 / 100/subject
Write subject lines
Write 20 subject lines for [email] to [audience]. Group by benefit, curiosity, and directness. Keep them accurate, avoid spammy urgency, and suggest two sensible A/B candidates.
062 / 100/welcome
Create a welcome email
Write a welcome email for people who signed up for [promise]. Deliver the promised resource, set expectations for future emails, and invite one simple reply. Use [voice guide].
063 / 100/nurture
Outline a nurture sequence
Plan five emails for [audience] moving from [current situation] toward [offer]. Give each email one job, one useful idea, proof needed, and a clear but low-pressure next step.
064 / 100/launch
Plan launch emails
Plan a launch sequence for [offer], [dates], and [audience]. Include announcement, education, objections, proof, reminder, and close. Use only real deadlines and verified claims.
065 / 100/reengage
Write a re-engagement note
Draft a respectful re-engagement email for subscribers inactive for [period]. Remind them why they joined, offer a useful resource, and give a clear preference or unsubscribe option.
066 / 100/segmented
Tailor by segment
Adapt [base email] for these segments [segments]. Keep the offer consistent while changing the opening, example, objection, and call to action for each.
067 / 100/cta
Improve the call to action
Generate 15 calls to action for [page or email] with goal [goal]. Match the commitment level of the reader. Pair each button label with one line of supporting microcopy.
068 / 100/landing
Draft a landing page
Draft a landing page for [offer] using [evidence]. Include hero, problem, benefits, how it works, proof, objections, FAQ, and CTA. Mark any missing testimonials or results.
069 / 100/form
Reduce form friction
Review [form and page context] for unnecessary fields, unclear labels, trust gaps, and weak confirmation copy. Recommend changes with a reason and draft improved microcopy.
070 / 100/sequence-audit
Audit the funnel
Map [emails and landing pages] from opt-in to conversion. Identify message gaps, repeated claims, confusing transitions, and unearned asks. Recommend the top five fixes.
Chapter 08 · 71–08010 shortcuts
Ads & conversion
Test clear messages · Build campaigns around evidence and controlled experiments.
071 / 100/ad-angle
Generate ad angles
Create 12 ad angles for [offer] and [audience]. For each, state the customer tension, core message, proof needed, and best creative format. Avoid unverified performance claims.
072 / 100/ad-copy
Write ad variants
Write five ad copy variants for [platform] using [approved claims and offer]. Vary the opening and benefit. Respect [character limits or policy notes] and label anything needing review.
073 / 100/creative-brief
Brief an ad creative
Write a creative brief for [campaign]. Include audience, one message, visual concept, script or frame sequence, proof asset, CTA, placement, and what the designer must avoid.
074 / 100/testimonial
Use testimonials responsibly
Turn [permissioned customer quote] into three ad or page treatments. Preserve wording and context; do not imply a typical result or add numbers not in the quote.
075 / 100/abtest
Set up an A/B test
Design an A/B test for [page or ad] changing only [variable]. Define hypothesis, primary metric, guardrail metric, sample considerations, and decision rule without claiming statistical certainty prematurely.
076 / 100/offercompare
Compare offers
Create a comparison table for [offer A] and [offer B] using [facts]. Show who each is for, included deliverables, trade-offs, and questions buyers should ask.
077 / 100/friction
Find conversion friction
Review [page copy, screenshots, and analytics]. Identify moments where a visitor may hesitate, the evidence for each, and the smallest change to test next. Separate observed problems from hypotheses.
078 / 100/urgency
Check urgency claims
Audit [campaign] for urgency and scarcity language. Keep only claims supported by actual dates or inventory. Rewrite the rest as value-based reasons to act.
079 / 100/retarget
Plan a retargeting message
Create messages for visitors who viewed [page] but did not act. Address likely unanswered questions, add useful proof, and cap the ask at a sensible level. Do not assume why an individual left.
080 / 100/postclick
Align ad and landing page
Compare [ad] with [landing page]. Check promise, audience, wording, visual continuity, proof, and CTA. Write a prioritized alignment checklist and revised hero section.
Chapter 09 · 81–09010 shortcuts
Visuals & artifacts
Make ideas tangible · Use Claude to plan and make reusable visual assets.
081 / 100/artefact
Make a reusable artifact
Create a self-contained artifact for [audience] that helps them [task]. Include clear inputs, useful output, accessible labels, and a short example. Ask for any missing requirements before building. (In Claude, the product feature is called Artifacts.)
082 / 100/wireframe
Plan a page wireframe
Create a text wireframe for [page] serving [audience]. Lay out sections in reading order, explain each section's job, and include mobile considerations and CTA placement.
083 / 100/infographic
Plan an infographic
Turn [verified data or process] into an infographic brief. Suggest hierarchy, chart or diagram type, labels, source footnotes, and alt text. Do not invent data.
084 / 100/diagram
Explain with a diagram
Create a simple diagram of [process or relationship]. Use five or fewer primary nodes, plain labels, and a caption that explains the key takeaway. If the tool supports it, make an editable artifact.
085 / 100/dashboard
Design a dashboard
Design a dashboard for [role] tracking [goal]. Choose only decision-useful metrics, define each one, propose layout and filters, and flag data gaps before building.
086 / 100/worksheet
Build a worksheet
Create a fillable worksheet for [task] with a short instruction, six to ten prompts, an example row, and a final decision box. Make it usable without a facilitator.
087 / 100/quiz
Design a diagnostic quiz
Design a short quiz for [audience] that helps them assess [problem]. Give questions, scoring logic, result bands, and tailored next steps. Avoid pretending it is a validated assessment.
088 / 100/mockup
Describe a visual mockup
Write a precise visual brief for [asset]: layout, focal point, palette, typography direction, imagery, text hierarchy, dimensions, and accessibility needs. Include what should remain editable.
089 / 100/storyboard
Storyboard a video
Turn [video idea] into a six-frame storyboard. For each frame, specify visual, narration, on-screen copy, duration, and transition. Keep the full runtime under [length].
090 / 100/alttext
Write accessible alt text
Write concise alt text for [image] based only on what is visible and its role on [page]. Skip decorative detail, include meaningful text in the image, and do not infer identity or intent.
Chapter 10 · 91–10010 shortcuts
Research & workflow
Check the evidence, then ship work you can trust.
091 / 100/sourcecheck
Verify a claim
Check this claim: [claim]. If browsing is available, find recent primary sources and link them. State what each source actually supports, any date limits, and a safer wording if evidence is weak.
092 / 100/evidence
Build an evidence table
From [documents and links], make a table of claims, supporting passages, source dates, strength of support, and gaps. Do not treat repeated secondary claims as independent evidence.
093 / 100/reviewmine
Analyze customer reviews
Analyze [reviews] for recurring themes, exact customer language, surprising use cases, and unresolved complaints. Count themes only within the supplied sample and note selection bias.
094 / 100/factgap
Find unsupported claims
Read [draft] and list every factual, numerical, comparative, or time-sensitive claim. Mark each as supported, needs source, or opinion. Propose cautious wording where proof is missing.
095 / 100/assumptions
Expose assumptions
For [plan or argument], list the assumptions that must be true. Rank them by impact and uncertainty. Suggest the cheapest credible way to test the top three.
096 / 100/clarify
Ask better questions first
Before working on [task], ask up to five high-value questions whose answers would materially change the result. If the task can proceed, state sensible assumptions and begin.
097 / 100/template
Make it reusable
Turn [finished example] into a reusable template. Replace specific details with clear placeholders, add instructions for each field, and include one filled example.
098 / 100/checklist
Create a preflight checklist
Create a concise pre-publish checklist for [asset or campaign]. Cover factual accuracy, brand fit, accessibility, links, permissions, measurement, and final owner sign-off.
099 / 100/redteam
Challenge the draft
Act as a skeptical but fair reviewer of [draft]. Find the five most consequential weaknesses in clarity, evidence, audience fit, and execution. Suggest concrete fixes.
100 / 100/nextbest
Choose the next action
Given [goal], [current state], [constraints], and [options], recommend the next best action. Explain the reason, what to measure, and when to reconsider.
ReferenceRead before sharing
What is a real command?
Claude Code has actual slash commands. Its command menu appears when you type /, and availability can vary by plan, platform, and version. Useful examples include /help, /compact, /model, /plan, and /artifacts. Anthropic spells the last one with an i and a final s; /artefact above is a mnemonic prompt label, not that command.
Claude's regular chat supports Artifacts as a product feature: ask in ordinary language for a reusable document, page, tool, or visual. Custom skills can also be created for repeatable work. The 100 recipes here are original prompts based on documented prompting practices, not a claimed list of hidden native commands.